Breaking Down the Drama Surrounding Samara's "Zuza, I'm Filming You" Video

Download Article

Trend expert Jemaree Jay explains what this TikTok video is & the situation surrounding it

Co-authored by Raven Minyard, BA Reviewed by Candace Gasper

Last Updated: December 10, 2025 Fact Checked

Download Article

Video Explained

|

Who are Zuza & Samara?

|

Why is this going viral?

|

Zuza’s Family’s Reaction

|

Video

If you’ve been on TikTok recently, you may have seen people talking about the drama between Samara and Zuza. Tragically, Zuza was a teen influencer who recently passed away, and since then, her fellow influencer Samara has been posting a lot of concerning content about her. In this article, we’ll explain exactly what’s going on, why this situation has gone viral, and what Zuza’s family has to say about it, with insights from trend expert Jemaree Jay.

What is happening with Samara and Zuza?

Trend expert Jemaree Jay explains that after TikTok influencer Zuza Beine passed away, her friend, Samara Boulter, began posting content about her, including a post in which she pretends to talk to Zuza’s ghost. Some believe she is using Zuza’s death for clout, while others believe she is grieving in her own way.

Section 1 of 4:

What is the “Zuza, I’m filming you” video about?

Download Article

TikToker Samara posted a video pretending to film the “spirit” of a girl who passed away. After TikTok influencer Zuza Beine passed away in September 2025, her friend and fellow influencer Samara Boulter began posting a lot of concerning content about her. In the “Zuza, I’m filming you” Snapchat video, Jay says Samara acts like the ghost of Zuza is in the room with her.^{[1]
X
Expert Source

Jemaree Jay
Trend Expert

Expert Interview} She also jokingly claims to be possessed by Zuza.
- The video has been reposted several times, including this TikTok by @mightking61.
- The video quickly spread on TikTok, as fans of both Zuza and Samara attempted to figure out if Samara was making a joke and using Zuza’s death for clout or if she was genuinely grieving and struggling mentally.
- Jay says that Samara “went and bragged on Snapchat about how [many] followers she gained and money she made off speaking about Zuza.”^{[2]
  X
  Expert Source
  
  Jemaree Jay
  Trend Expert
  
  Expert Interview} This TikTok by @truecrimetalkwithsam shows Samara bragging.
- Jay also notes that “Zuza, I’m filming you” has since become a popular TikTok sound.^{[3]
  X
  Expert Source
  
  Jemaree Jay
  Trend Expert
  
  Expert Interview}
Meet the wikiHow Expert

Jemaree Jay is a trend expert and content creator. He specializes in content that breaks down Gen Z identity, internet culture, race-based archetypes, and friend group dynamics.

Section 2 of 4:

Who are Zuza & Samara?

Download Article

Zuza Beine and Samara Boulter were both members of the Glow House. The Glow House is a Gen Z influencer collab house in which teenage influencers post beauty and empowerment content. Zuza was a 14-year-old influencer who unfortunately passed away from cancer in September. Samara, 18, knew Zuza through the Glow House. Jay adds that Zuza and Samara were supposedly best friends.^{[4]
X
Expert Source

Jemaree Jay
Trend Expert

Expert Interview}
- Zuza was known for posting content about her battle with childhood cancer, inspiring millions online.
- Samara has since left the Glow House after “calling out” the other members for their treatment of Zuza.
- Jay notes that some people claim Zuza’s best friend is actually a girl named Chloe, not Samara.^{[5]
  X
  Expert Source
  
  Jemaree Jay
  Trend Expert
  
  Expert Interview}

Section 3 of 4:

Why is the situation going viral?

Download Article

1
Samara called out fellow Glow House members for their supposed treatment of Zuza. After Zuza passed away, Samara took to social media to address her complaints about the Glow House. In her video, she claimed that most of the influencers in the group were “fake as f*ck” and that certain members had made fun of Zuza following her hair loss from chemotherapy. Samara said she was name-calling the members in Zuza’s honor.^{[6]
X
Research source}
- Samara took things even further by saying she would physically attack the person who made fun of Zuza if she ever saw her in person again.
- She also criticized the Glow House for neglecting her health struggles after she experienced a drastic weight loss, and wished for many of the Glow House creators’ careers to end.
- She also called out content creator @paultooreall for using the “comedy” hashtag on a video about Zuza.
2
Fans believed Samara was using Zuza’s death to stir drama. Most people did not receive Samara’s rant or posts about Zuza well. Jay says that some people think her recent actions come off as trying to make Zuza’s death about her. He notes that the “entire situation comes off as attention seeking,” which has led to people mass-unfollowing her. However, he explains that others believe that Samara is just grieving, but think she needs help because the way she’s processing Zuza’s death isn’t normal.^{[7]
X
Expert Source

Jemaree Jay
Trend Expert

Expert Interview}
- According to the r/samarasnark Reddit group, her TikTok following dropped from 6 million to 5.9 million in 24 hours.

Section 4 of 4:

How Zuza’s Family Has Reacted

Download Article

Zuza’s mother claims that Samara has been spreading false information. After Samara lashed out at Glow House members, Zuza’s mother, Dagmara Beine, issued a statement on Zuza’s Instagram. She claimed an unnamed individual had been using Zuza’s death as a platform to spread mistruths. Despite Samara’s claims of being Zuza’s best friend, Dagmara said that Zuza’s best friend was a girl named Khloe and that the information people may see online did not accurately represent Zuza’s life or relationships.^{[8]
X
Research source}
- Dagmara also added that Zuza preferred to focus on positivity and never liked “drama.” She claimed her daughter would be “heartbroken to see her memory used this way.”
- She also asked everyone to give the family space and time to grieve and honor their daughter and requested that Zuza’s supporters not pay attention to “false narratives.”