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Influencer Gia Rutkowski explains why Hello Kitty doesn’t have a mouth, whether she’s a cat, and why she’s so popular
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Hello Kitty is one of the most popular fictional characters out there, and she’s known for her adorable cat-like features and lack of a mouth. Although fans have come up with plenty of wild theories and explanations for why Hello Kitty doesn't have a mouth, the creator of Hello Kitty herself has actually weighed in with the official reason. In this article, we explain why Hello Kitty doesn’t have a mouth, dive into some of the rumors, and answer some more of your burning Hello Kitty questions, with insights from influencer Gia Rutkowski.

Section 1 of 6:

Why does Hello Kitty not have a mouth?

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  1. In an interview with Time Magazine, one of Hello Kitty’s designers, Yuko Yamaguchi, explained that Hello Kitty doesn’t have a mouth so that people can project their own emotions onto her. “Kitty looks happy when people are happy. She looks sad when they are sad. For this psychological reason, we thought she shouldn’t be tied to any emotion – and that’s why she doesn’t have a mouth,” Yamaguchi said. [1]
    • According to Rutkowski, the other Sanrio cat characters are mouthless for the same reason—customers can imagine a smile when happy, or a frown when sad. It makes the cartoon more relatable and helps build a connection with consumers.[2]
    • There have been plenty of rumors as to why Hello Kitty doesn’t have a mouth, including a deal with the devil to save a dying child. We’ll go over some of these wild theories below!

    Meet the wikiHow Expert

    Gia Rutkowski is an influencer, content creator, speaker, and consultant based in Chicago, Illinois. She specializes in digital patterns and their behavioral implications, with over 130k followers on TikTok, Substack, and YouTube.

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Section 2 of 6:

Rumors About Why Hello Kitty Doesn’t Have a Mouth

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  1. The theory says that Shimizu had a 14-year-old daughter who was diagnosed with terminal mouth cancer. With no cure for the disease, Shimizu supposedly went to every church in the city and prayed for her daughter’s safety. When that didn’t work, she apparently made a deal with the devil to save her daughter in exchange for creating a popular cartoon character that tricked kids into worshipping the devil.[3]
    • This rumor is untrue, as the creator of Hello Kitty revealed the actual reason behind the design. They just wanted the audience to be able to relate to Hello Kitty—no scary deals with the devil here!
  2. This theory is that, to cure her daughter of the terminal mouth cancer, Yuko Shimizu removed her own mouth. After supposedly removing her mouth, the rumor suggests that Shimizu designed Hello Kitty without a mouth as well, so that she would resemble her and her daughter.
    • This rumor is also untrue, as Yuko Shimizu still has a mouth.
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Section 3 of 6:

Why does the cartoon version of Hello Kitty have a mouth?

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  1. The official reason as to why Hello Kitty has a mouth in some cartoons, like Hello Kitty’s Furry Tale Theater and Hello Kitty and Friends, has never been revealed, but some Reddit users believe it’s due to a miscommunication between Sanrio and the animation company they hired.
    • These Redditors attribute this belief to the fact that Hello Kitty didn’t have a mouth in the 70s, nor does she have one in the newer cartoons.
  2. While the official reason is unknown, some fans claim that Hello Kitty was given a mouth in the older cartoons because it’s strange to have a character speak with no mouth.[4] They say that because it’s so strange, animators added a mouth, so that Hello Kitty could speak properly without creeping out viewers.[5]
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Section 4 of 6:

Is Hello Kitty a cat?

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  1. According to Rutkowski, “Hello Kitty is more of an anthropomorphized character, representing a young girl who lives in the suburbs with her family. Though she is a personification of a Japanese Bobtail cat, it appears that her creators took great effort into humanizing her while maintaining the on-brand cuteness of the Sanrio universe. She can be considered a cat representing a human girl, neither entirely cat nor entirely human.”[6]
    • In fact, Hello Kitty manufacturer Sanrio clarified that Hello Kitty is a human, not a cat, after a story in LAist claimed the opposite. Sanrio's statement said, “Hello Kitty is not a cat. She’s a cartoon character. She is a little girl. She is a friend. But she is not a cat.[7] She’s never depicted on all fours. She walks and sits like a two-legged creature.”[8]
    • Fun fact: Hello Kitty’s height is described as five apples, and her weight is three apples. She partakes in human activities, such as baking cookies, and loves her mother’s apple pie. She is also close with her twin sister, Mimmy, who wears a yellow bow and has human characteristics like kindness and intelligence, says Rutkowski.[9]
Section 5 of 6:

Sanrio Characters with Mouths

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  1. While the most popular Sanrio character, Hello Kitty, doesn’t have a mouth, other Sanrio characters do. Some of these characters, like My Melody and Kuromi, have mouths to match their personalities, with My Melody’s smile matching her positive personality and Kuromi’s smirk matching her mischievous ways. Other Sanrio characters with mouths include:[10]
    • Keroppi
    • Hangyodon
    • Pekkle
    • Chibimaru
    • Monkichi
    • Sugarminuet
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Section 6 of 6:

Why is Hello Kitty so popular?

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  1. Hello Kitty is popular because she’s nostalgic and relatable. Rutkowski says Hello Kitty has spiked in popularity again because young people long for a nostalgic, consumable item. “[She] was a large part of many Gen Z’s collective childhood, so in moments of collective turbulence, it’s logical that people may draw back to familiar odes to their younger years as a source of comfort. This also explains the sudden spike in Sanrio aesthetics, where Hello Kitty serves as a cornerstone, which is inspired by Japanese “kawaii” (cute) culture.”[11]

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References

  1. https://content.time.com/time/subscriber/article/0,33009,1834451,00.html
  2. Gia Rutkowski. Influencer. Expert Interview
  3. https://vocal.media/horror/why-does-hello-kitty-have-no-mouth
  4. Alyssa Velez. Toy Collector. Expert Interview
  5. https://hellokitty.fandom.com/wiki/Hello_Kitty
  6. Gia Rutkowski. Influencer. Expert Interview
  7. Alyssa Velez. Toy Collector. Expert Interview
  8. https://www.npr.org/sections/theprotojournalist/2014/08/28/343962145/is-hello-kitty-a-cat-or-a-girl
  9. Gia Rutkowski. Influencer. Expert Interview
  1. https://kawaiii.fandom.com/wiki/List_of_Sanrio_characters
  2. Gia Rutkowski. Influencer. Expert Interview
  3. Gia Rutkowski. Influencer. Expert Interview

About This Article

Gia Rutkowski
Co-authored by:
Trend Expert & TikTok Influencer
This article was co-authored by Gia Rutkowski and by wikiHow staff writer, Marcus Pruitt, BS. Gia Rutkowski is a content creator, speaker, and consultant based in Chicago, Illinois. Gia specializes in digital patterns and their behavioral implications. Growing up immersed in the online world sharpened her ability to spot rising trends and cultural shifts before they go mainstream, turning them into actionable strategies for clients and digestible breakdowns for her 130k+ young followers. Her bilateral approach to media analysis, working closely with both corporations and consumers, keeps her plugged into the rapid cycle of influence. Gia is currently studying Sociology and Philosophy at Loyola University Chicago. She educates a global, intergenerational audience on the evolving cyber-world and its real-world entanglement, sharing her work across TikTok, Substack, and YouTube. She’s worked with youth-focused media outlets to share her insights with hundreds of millions of monthly viewers and has been recognized by Yahoo! News, Glamour, and more. This article has been viewed 1,599 times.
2 votes - 100%
Co-authors: 5
Updated: February 3, 2026
Views: 1,599
Categories: Anime
Thanks to all authors for creating a page that has been read 1,599 times.

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