Gia Rutkowski Website

Gia Rutkowski

Influencer and Content Creator

Gia Rutkowski is a content creator, speaker, and consultant based in Chicago, Illinois. Gia specializes in digital patterns and their behavioral implications. Growing up immersed in the online world sharpened her ability to spot rising trends and cultural shifts before they go mainstream, turning them into actionable strategies for clients and digestible breakdowns for her 130k+ young followers. Her bilateral approach to media analysis, working closely with both corporations and consumers, keeps her plugged into the rapid cycle of influence. Gia is currently studying Sociology and Philosophy at Loyola University Chicago. She educates a global, intergenerational audience on the evolving cyber-world and its real-world entanglement, sharing her work across TikTok, Substack, and YouTube. She’s worked with youth-focused media outlets to share her insights with hundreds of millions of monthly viewers and has been recognized by Yahoo! News, Glamour, and more.

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Co-authored Articles (6)

What is the Viral "Anthropology Rock Prank," and How Do You Pull It?

Influencer Gia Rutkowski explains what the prank is & why it’s so popularAnthropologie rocks are some of the hottest things you can buy right now…or at least that’s what TikTok would have you believe! Even though A...

The Most Important and Funny Gen Alpha Memes You Need to Know

Content creator Gia Rutkowski gives us the skinny on contemporary meme cultureChopped unc is cooking, but is he sus? If reading that sentence was painful or confusing, fear not, we’re here to help! Gen alpha, like the ...

What’s a Performative Male? Everything You Need to Know

Learn about the performative male starter pack taking TikTok by stormIf you’ve been scrolling on TikTok lately, you might have come across the term “performative male.” But what exactly is a performative male, and ...

The Dictionary of Gen Alpha Slang: Terms Parents Should Know

Influencer Gia Rutkowski explains the meanings & origins of Gen Alpha's most popular slangAre you a sigma? Do you have rizz? Do you know what the heck we’re talking about? If you said “No,” keep reading: we’ve co...

What Is a “Clanker”? All About the Viral Slur for AI & Robots

Plus, where “clanker” comes from & why it’s popular If you’ve been on TikTok recently, you’ve probably seen plenty of videos and memes using the word “clanker.” But what does this term mean? We’re here to...

‘Pink Pony Girl’ Meaning: Behind Chappell Roan’s LGBTQ+ Anthem

Influencer and content creator Gia Rutkowski breaks down this LGBTQ+ termChappell Roan’s “Pink Pony Club” is an anthem about LGBTQ+ acceptance, discussing Roan’s experience running away from home and dancing with...