All About TikTok's “Unfortunately I Do Love” Trend (with Examples)

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Plus, our “Unfortunately I Do Love” generator for unlimited ideas!

Co-authored by Bailey Cho Reviewed by Candace Gasper

Last Updated: September 24, 2025 Fact Checked

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What is the “Unfortunately I Do Love” trend on TikTok?

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Examples

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How to Make an “Unfortunately I Do Love” Video

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"Unfortunately I Do Love" Analyzer

If you’ve been seeing the phrase “Unfortunately I Do Love” on TikTok and Instagram, you might be wondering what it's all about—and how you can participate! The "Unfortunately I Do Love" trend involves social media users sharing their guilty pleasures, bad habits, and imperfect traits against an aesthetic video or image of themselves in an attempt to humorize and/or reclaim them. In this article, we’ll teach you everything you need to know about the trend, including examples, why it’s so popular, and how to make your own video. We’ve also attached our “Unfortunately I Do Love” generator for endless ideas!

The “Unfortunately I Do Love” Trend Explained

On TikTok and Instagram, the “Unfortunately I Do Love” trend is where users share their guilty pleasures. It can include relatable habits, such as canceling plans, to unhinged confessions, such as not washing gym clothes. Some creators use the trend as a way to celebrate things that women are often teased for.

Section 1 of 3:

What is the “Unfortunately I Do Love” trend on TikTok?

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“Unfortunately I Do Love” is a trend where you share your guilty pleasures. Set to the audio for “Rocky Mountain Way” by Joe Walsh, this trend is all about owning the things you’re slightly embarrassed about but secretly love. Users post ✨aesthetic✨ video footage of themselves with text confessions of the embarrassing or strange things they love overtop. The humor in the trend comes from the contrast between the beautiful visuals and the often silly or even unhinged confessions.
- For some, the trend is a way to embrace girlhood and femininity, especially since women often feel like their interests and habits aren’t taken seriously or are considered less meaningful than men's—for instance, "the color pink," "pumpkin spice lattes," or "taking 3 hours to get ready."^{[1]
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- Alternatively, some people think the trend is simply funny or a way to connect with others who have similar interests.
- Examples: User @elleanorwells_ posted a TikTok of herself journaling with bullets like “yapping” and “writing 1 cm away from the paper.” Love Island alum Hayley Hughes posted a Reel of herself lounging on a chair with bullets like “weekly blow-dry” and “manifesting.”

Section 2 of 3:

“Unfortunately I Do Love” Trend Examples

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The trend centers on embarrassing things users unapologetically love. Are you always an hour late? Guilty of drunk texting your ex after one cocktail? Reclaim your worst habits and behaviors to make people laugh, or stick to things that you’re obsessed with to stay on the tame side. Here are some ideas for what to include in an “Unfortunately I Do Love” video:
- Relatable Examples
  - $7 lattes
  - Attention
  - Being right
  - Booking a flight
  - Having no plans
  - Re-wearing the same outfit
  - Rewatching the same 3 shows
  - Not washing my hair every day
  - Leaving everything to “tomorrow”
  - Playing the same song on repeat until I’m sick of it
- Girly Examples
  - Pink everything
  - A good yap sesh
  - Romanticizing life
  - Matching pajama sets
  - “Just one thing” at Target
  - Taking 4 hours to get ready
  - Being a passenger princess
  - A new outfit for every occasion
  - Making a Pinterest board for everything
  - Sabrina Carpenter (or Taylor Swift) on full volume
- Funny & Unhinged Examples
  - Blacking out
  - Overpacking
  - Cancelling plans
  - Drunk texting my ex
  - Iced coffee in the winter
  - Not washing my gym clothes
  - Laughing at inappropriate times
  - Spending $50 every time I leave the house
  - Leaving people on read for 3–4 business days

Section 3 of 3:

Making Your Own “Unfortunately I Do Love” Video

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Upload an aesthetic video with a bulleted list of things you love on top. Choose a video you want for your background—most people post a video of themselves doing something mundane, like driving or drinking a cocktail, or a beautiful nature scene. Then, type “Unfortunately I Do Love” toward the top of the screen, followed by bullets listing your guilty pleasures.
- Need help thinking of guilty pleasures? Check out these relatable examples, or think of “quirky” or embarrassing habits you partake in. It could be anything from blasting Taylor Swift while you get ready to collecting unusual items, like Precious Moments figurines or rocks that look like famous people!

"Unfortunately I Do Love" Analyzer

The unapologetic roasting of your favorite "bad" decisions.
The internet loves perfect aesthetics, but we all have those guilty pleasures that don't fit the vibe! The "Unfortunately I Do Love" trend is about dropping the facade and bravely admitting the messy, questionable things that make you, you. Embrace the chaos and enter up to three of your unhinged loves below. We'll reveal your true love language! 😉
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