How to Create a Professional Account on Instagram

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Last Updated: March 13, 2026

Have you ever wondered how to create a professional account on Instagram for your business or for content creation, but you’re not sure how to start? The steps to do so are very easy and fairly quick. This guide will show you how to start your business account on Instagram from scratch.

Part 1

Part 1 of 2:

Creating the Account

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It is important to do this step because if you do not have the app, you will not be able to do this on your mobile device.
Use your business/professional email and other credentials. Using your personal email is fine; however, it’d be best to use your professional one. Try to create a username to reflect your business/content.

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3
Tap on your profile. This is where you will go to begin switching your account to a professional one.
4
Tap the 3 bars. This will take you to a general settings menu. Scroll all the way down until you see the account type option.
5
Tap Account type and tools.
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Click Switch to Professional Profile.
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Choose your category. This step helps find other accounts that are similar to yours. This will not lock your account into that specific category, so feel free to choose what you like.
8
Click either Creator or Business account. A creator account is tailored more for artists, influencers, and content creators, as it gives access to trending audios and things like flexible messaging. A business account is tailored to retailers or businesses, as it gives the option to provide a “book now” option as well as ad scheduling.
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Tap Next.
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Choose whether or not to do the optional setup options. You are always free to go back to this after you create your account, so it is fine if you don’t wanna do that part yet.

Part 2

Part 2 of 2:

Editing

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1
Add contact info to your account. This makes it easier for possible customers or people interested in your content to contact you easily for your business or for possible influencer opportunities.
2
Optional: Log in to Facebook if you have an existing professional account. This is to simply connect all of your professional accounts and to make your virtual storefront more professional.
3
Edit your profile to adjust the amount of info you display on your account. This is done by clicking on the “edit profile” button, choosing to toggle it on or off.

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Tips

If you already have a personal account, you can make ita professional account in the settings

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To make your account stand out, try to emphasize what is unique about your content/product

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This same instruction set should work for Android devices as well.

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