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Trend expert Gia Rutkowski gives us the skinny on contemporary meme culture
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Chopped unc is cooking, but is he sus? If reading that sentence was painful or confusing, fear not, we’re here to help! Gen Alpha, like the digital generations before them, are proving to be meme pioneers, and it can be hard to keep up. That’s why we talked to trend expert Gia Rutkowski and slang expert Tobi Nwodo to fill you in on any you might have missed.

  1. This one’s pure echolalia—when you hear something funny and start saying it yourself. Nwodo tells us that the meme started when rapper Skrilla released his song “Doot Doot,” which contains the phrase “six-seven” as a throwaway line or adlib. The song was then used in sports highlights and the phrase caught on.[1] Skrilla himself has said it doesn’t really mean anything, and it’s whatever you want it to be, which could explain the appeal.[2]
    • Example: “6-7! 6-7!” (That’s literally all there is to it.)
    • Similarly, 41 is also a hot new number. Rutkowski explains that it’s “a newer meme originating from rapper Blizzi Boi, who raps about being 41 and having ‘41 of everything’ (goals, gold, etc.). The song isn’t new but became a meme when it circulated on Instagram and TikTok.”[3]

    Meet the wikiHow Experts

    Tobi (Hyperstrides) Nwodo is an influencer and content creator based in Los Angeles, CA. Tobi first got his start making videos about gaming and Fortnite, and later transitioned into commenting on internet culture, memes, trends, and slang.

    Gia Rutkowski is a content creator, speaker, and consultant based in Chicago, Illinois. Gia specializes in digital patterns and their behavioral implications.

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2

Alphas and Sigmas

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  1. It’s a common misconception that wolf packs feature an “alpha” leader.[4] But misconception or not, the idea took off in (problematic) male spaces, with certain communities claiming that some people are also alphas. This spun off into a whole intricate, dubious model of male hierarchy. “Sigmas” emerged as men who exist outside the hierarchy as confident, attractive rogues who don’t follow norms. Of course, it’s all hooey, but the hooey became its own sort of meme.[5]
    • Also included in the false hierarchy are betas (submissive males), and omegas, which are like sigmas but lower down.
    • Example: “An alpha speaks his mind, a sigma lets his actions speak for him.”
  1. “Aura” is basically charisma or rizz, but a little more general, and with more cool factor. When someone does something effortlessly cool, they’ve got aura. The term got its start when the New York Times described Liverpool center-back Van Djik as having “an aura” that dismissed his mistakes, and the internet latched on, and now aura is everywhere.[6]
    • Aura farming is when someone purposefully does something cool and impresses others.
    • Similarly, nonchalant caught on a way to describe someone who doesn’t care about the opinions of others. Someone who’s nonchalant is probably aura farming.
    • Example: “The way you walked into traffic and made all the cars stop for you had major aura.”
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15

Gigachad

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  1. Rutkowski explains: “Gigachad originated from a fake photo of a man altered to look like a caricature of masculinity…. This meme is theorized to be from 4chan red-pill/looksmaxxing corners, who popularized the image as the comical epitome of male attractiveness. ‘Chad’ is the slang term referring to a very attractive, traditional man—think Henry Cavill—and it was memeified and turned into a cartoon with the suffix of "giga-."[16]
    • Rutkowski goes on: “This image, though used in joking contexts, is also still perceived as a valid representation of desirable male traits by the demographic that created it, appraising aggressive hyper-masculinity as attractive. This has been proven to be false in the context of mating behavior, with women largely displaying a preference for more 'feminine' male faces.”[17]
    • Example: “He thinks he’s some sort of gigachad but really he’s just annoying.”
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17

Let Him Cook

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  1. Nwodo explains that “cook” has many meanings in slang, but when someone says “let them cook,” they mean that someone is onto something and they want to hear them out or see where it’s going.[19] It’s like they’re a chef making a dubious dish that might end up being really tasty. Of course, most of the time it’s facetious or ironic, like in response to someone speaking nonsense, but that’s what makes it funny.
    • Example: “Wait, don’t interrupt him. Let him cook!”
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  1. Nwodo explains that when someone says “mog,” they mean “You look really good.”[21] More specifically, when you mog, you look better than someone else, or outdo them in the looks department. Like many a meme these days, it comes from the ill-conceived looksmaxxing scene circa early 2000s, and is short for “alpha male of the group.” In other words, when you mog, you assert yourself as the dominant person.[22]
    • Example: “See that girl? She’s totally mogging everyone with her new boots.”
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  1. This one took off around 2021, but it’s got some staying power. It started when a handful of odd headlines out of Ohio broke containment, and people started commenting “Only in Ohio” as a way to poke fun. Then, the trend spiraled into absurdity when users began commenting or captioning “Only in Ohio” on totally unrelated, wacky posts, like this freaky TikTok from user railed0_0. Eventually, it was just shortened to “Ohio” and became another brainrot term, Nwodo tells us.[23]
    • Other iterations of the meme include saying things like “Can’t have sh*t in Ohio,” and, “Can’t even ____ in Ohio,” to suggest that Ohio is uniquely cursed.
    • Example: “Found a dead rat in my hotel room. Tch, only in Ohio!”
21

Performative

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  1. Rizz” is short for “charisma,” and is used to describe one’s ability to chat up people and score dates. It started when Twitch streamers Kai Cenat and Silky began livestreaming dates and using “rizz” to describe dates that went well. Since then, it’s become a catch-all term for charisma.[24]
    • The Rizzler is an internet child celebrity, Christian Joseph, who makes a funny face that epitomizes the concept of Rizz.
    • Example: “He thinks he’s got rizz but he still can’t get a date.”
  1. Skibidi Toilet is a long-running YouTube animated series featuring heads in toilets battling beings with TVs for heads. “Skibidi” itself has no meaning, and neither does the meme it spawned. It’s just another fun, nonsensical thing to say, especially when you want to confuse and confound. Nwodo tells us that Skibidi falls under the brainrot umbrella, since it’s pretty nonsensical and doesn’t actually mean anything.[25]
    • Example: “Skibidi toilet! Skibidi toilet!”
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  1. Sus” is short for suspicious, and means just that. It got its start with the release of the online multiplayer game Among Us, where players play as spacemen on a ship, but one of them is a bloodthirsty alien in disguise. Players would describe each other as “sus” to point fingers, and the term escaped containment to the greater internet at large.
    • Amongus is a related meme where people point out the vague shape of the little spacemen when they find its semblance in everyday objects.
    • Example: “Why are you stammering? You’re acting sus.”

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  1. https://www.npr.org/2025/08/06/nx-s1-5493360/clanker-robot-slur-star-wars
  2. Tobi Nwodo. Meme, Brainrot, and Slang Expert. Expert Interview
  3. https://knowyourmeme.com/memes/glazing-slang
  4. Tobi Nwodo. Meme, Brainrot, and Slang Expert. Expert Interview
  5. Tobi Nwodo. Meme, Brainrot, and Slang Expert. Expert Interview
  6. Gia Rutkowski. Trend Expert & TikTok Influencer. Expert Interview
  7. Gia Rutkowski. Trend Expert & TikTok Influencer. Expert Interview
  8. Gia Rutkowski. Trend Expert & TikTok Influencer. Expert Interview
  9. Gia Rutkowski. Trend Expert & TikTok Influencer. Expert Interview
  10. Tobi Nwodo. Meme, Brainrot, and Slang Expert. Expert Interview
  11. Tobi Nwodo. Meme, Brainrot, and Slang Expert. Expert Interview
  12. Tobi Nwodo. Meme, Brainrot, and Slang Expert. Expert Interview
  13. https://www.parents.com/what-does-mogging-mean-how-this-slang-term-could-affect-your-childs-confidence-11849510
  14. Tobi Nwodo. Meme, Brainrot, and Slang Expert. Expert Interview
  15. https://knowyourmeme.com/memes/rizz-unspoken-rizz
  16. Tobi Nwodo. Meme, Brainrot, and Slang Expert. Expert Interview
  17. https://knowyourmeme.com/memes/unc-unc-status

About This Article

Gia Rutkowski
Co-authored by:
Trend Expert & TikTok Influencer
This article was co-authored by Gia Rutkowski and by wikiHow staff writer, Luke Smith, MFA. Gia Rutkowski is a content creator, speaker, and consultant based in Chicago, Illinois. Gia specializes in digital patterns and their behavioral implications. Growing up immersed in the online world sharpened her ability to spot rising trends and cultural shifts before they go mainstream, turning them into actionable strategies for clients and digestible breakdowns for her 130k+ young followers. Her bilateral approach to media analysis, working closely with both corporations and consumers, keeps her plugged into the rapid cycle of influence. Gia is currently studying Sociology and Philosophy at Loyola University Chicago. She educates a global, intergenerational audience on the evolving cyber-world and its real-world entanglement, sharing her work across TikTok, Substack, and YouTube. She’s worked with youth-focused media outlets to share her insights with hundreds of millions of monthly viewers and has been recognized by Yahoo! News, Glamour, and more. This article has been viewed 1,847 times.
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Co-authors: 2
Updated: February 16, 2026
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