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How did the True Brvnd logo hat become a viral sensation?
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Have you ever seen a hat with the word “DALLAS” written upside-down and wondered what it meant? No, it doesn’t mean the person is proclaiming their love for SALLAD. The upside-down Dallas hat is a fashion trend started by streetwear company True Brvnd in 2020. We talked to content creator Tobi Nwodo to find out what it means and how it got so popular.

What the Upside-Down Dallas Hat Means

Content creator Tobi Nwodo explains that the upside-down Dallas hat represents how the world was topsy-turvy during the COVID pandemic. True Brvnd owner Sang Truong designed the hat, which became especially popular after being seen on celebrities. The trend then expanded to include other sports teams and brand logos.

Section 1 of 3:

What does the upside-down “DALLAS” hat mean?

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  1. True Brvnd's owner Sang Truong wanted to create an iconic hat for the city of Dallas, where the streetwear company was founded. Nwodo explains that True Brvnd flipped the word Dallas upside-down “because everything was crazy at that point” due to the COVID pandemic.[1]
    • The original run of 30 hats sold out in just a few days. Since then, publicity from professional athletes like Dak Prescott and celebrities like Post Malone has helped True Brvnd’s upside-down DALLAS hat become a major trend.
    • Since then, True Brvnd has continued to produce their signature upside-down Dallas hats, but they’ve expanded their line to include a variety of colors, textures, and even other logos.[2]

    Meet the wikiHow Expert

    Tobi Nwodo is an influencer and content creator with over 600,000 followers across YouTube and TikTok. His videos usually cover topics like internet culture, memes, trends, and slang.

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Section 2 of 3:

How did the upside-down hats start trending?

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  1. Truong connected with Ben DiNucci, the Cowboys’ newly-drafted backup quarterback, and DiNucci joined True Brvnd as a co-owner. He helped get the hats in the hands of professional athletes, including Cowboys quarterback Dak Prescott. Prescott was seen wearing the hat publicly, helping draw attention to the brand.[3]
    • Other Cowboys have sported True Brvnd’s upside-down Dallas hats, including Trevon Diggs and Tony Pollard.
  2. True Brvnd’s upside-down Dallas hat has gotten high-profile exposure from celebrities and professional athletes. Additionally, the brand has collaborated with numerous teams and even brands, helping drive the upside-down letter trend even more. For instance:
    • Post Malone wore a forest-green upside-down Dallas hat at the Super Bowl and in his video for the song “I Had Some Help.”[4]
    • Dak Prescott collaborated on a hat for his foundation “Faith, Fight, Finish.” The hat has Prescott’s signature stitched onto the side, plus lettering inside the hat that says “FLIP THE SCRIPT. ASK 4 HELP.”
    • True Brvnd has collaborated with every Dallas-area professional and collegiate sports team, including the Cowboys, Mavericks, Rangers, Wings, Stars, and FC Dallas.[5]
    • True Brvnd has even partnered with Texas-based chain Wingstop in a collaboration with athletes Paige Bueckers and Cam Ward.[6]
  3. As the upside-down Dallas hats took off, knock-offs and similar designs flooded the market. “Dallas was the first upside-down hat, and then there was L.A. and Austin. And all of a sudden, every city had an upside-down hat,” says Nwodo.[7]
    • According to Nwodo, controversial reactions to the hat may have made it more popular: “Any time something gets really popular, there’s another side of the internet that starts hating on it. So [people were like], ‘This is cringy,’ and that blew it up even further.”[8]
    • Today, you can find upside-down lettering on hats promoting a wide variety of teams and brands. Some vendors even allow you to customize your own upside-down letter hat.
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Section 3 of 3:

Why are True Brvnd’s upside-down hats sold out?

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  1. True Brvnd only releases products every few weeks. When the hats do drop, they sell out fast, so be prepared to act quickly if you want to grab one.
    • Even if you live in the Dallas area, buying a hat in person can be just as challenging as snagging one online—in-store releases often draw huge crowds, too.[9]
    • If you want to buy an authentic True Brvnd hat, keep an eye on their website to catch the next drop.

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About This Article

Tobi Nwodo
Co-authored by:
Meme, Brainrot, and Slang Content Creator
This article was co-authored by Tobi Nwodo and by wikiHow staff writer, Amy Bobinger, BA. Tobi (Hyperstrides) Nwodo is an influencer and content creator based in Los Angeles, CA. Tobi first got his start making videos about gaming and Fortnite, and later transitioned into commenting on internet culture, memes, trends, and slang. He has over 9 years of social media experience. His videos aim to educate and entertain his audience of over 600k followers across YouTube and TikTok, and he can be seen breaking down brain rot characters or explaining the newest memes or slang. Tobi is currently studying business at the University of Southern California.
1 votes - 100%
Co-authors: 4
Updated: October 15, 2025
Views: 166
Categories: Hats
Thanks to all authors for creating a page that has been read 166 times.

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