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Plus, fashion authentication experts Real Authentication share shopping tips to avoid buying a fake bracelet
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Tiffany & Co. is an iconic jeweler known for its classic and high-quality pieces, including bracelets. If you’ve got your eye on a Tiffany & Co. bracelet but are worried about buying a counterfeit item, we’re here to help. We’ve created the ultimate authentication guide to spot all the signs that a Tiffany & Co. bracelet is fake or the real deal, with insights and advice from fashion authentication experts Real Authentication. Plus, we’ll share some tips to help ensure that you buy an authentic bracelet. Keep reading to learn more!

Spotting a Counterfeit Tiffany Bracelet

According to fashion authentication experts Real Authentication, you can tell if a Tiffany bracelet is real by examining the overall craftsmanship and materials. Here are some specific details to look for:

  • Logo: Genuine bracelets are engraved with “TIFFANY & CO.” or “T & CO.”
  • Links: Links on real bracelets are soldered together and completely smooth, with no visible lines or bumps.
  • Material mark: Real bracelets are engraved with “750” (gold), “925” (silver), or “950” (platinum).
Section 1 of 2:

Authenticating a Tiffany Bracelet

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  1. All authentic Tiffany & Co. bracelets are engraved with the company’s name in clear, precise, and uniform lettering using a classic, serifed font. The exact logo and where it is placed depend on the style of bracelet, though. For instance, bangles and cuffs are typically engraved with “TIFFANY & CO.” on the inside of the bracelet. Chain bracelets and more delicate styles are usually engraved with “T & CO.”, which is typically placed near the clasp or opening.
    • While the logo is in all capital letters, the letters following “T” and “C” are slightly smaller.
    • Signs the bracelet is fake: It’s missing the logo engraving, or the engraving appears wrong. For instance, it may be hard to read or use the wrong font (e.g., improper spacing, not all caps, sans-serif). Many fakes also forget to place the period after “CO.”

    Meet the wikiHow Expert

    Real Authentication is an app offering authentication services for a variety of luxury designer goods, including handbags, shoes, clothing, jewelry, watches, and accessories since 2016.

  2. Real Authentication says, “Genuine Tiffany & Co. pieces are made with high-quality sterling silver, gold, or platinum and will feel solid, never flimsy or with a wavy appearance in the finish. Check that the hallmarks (like ‘Tiffany & Co.,’ ‘925,’ ‘750,’ etc.) are crisp, evenly spaced, and properly aligned—not blurry or shallow.”[1] Gold bracelets are engraved with “750,” silver bracelets are engraved with “925,” and platinum bracelets are engraved with “950.”[2]
    • Depending on the style of the bracelet, the atomic symbol for the material may be engraved before the number. For instance, many bangles and cuffs are engraved with “Au 750,” “Ag 925,” or “Pt 950.”
    • Signs the bracelet is fake: It is missing the material engraving, or it lists a different number than “750,” “925,” or “950.”
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  3. All of Tiffany & Co.’s chain-style bracelets feature links that are completely soldered closed. According to Real Authentication, “Examine the chain links and soldering; authentic Tiffany bracelets have clean, seamless joins without gaps or jagged edges.”[3] Additionally, the chain links are all the same size with no visible inconsistencies or imperfections.[4]
    • Signs the bracelet is fake: The links are not soldered together and have visible lines showing where the link can be separated, and it may be easy to separate the links.
  4. Many Tiffany bracelets are made in either Italy or Spain, and are engraved with either “ITALY” or “SPAIN.” Like the other engravings, these are usually made on the interior of the bracelet or near the clasp. Some Tiffany bracelets are made in the United States, but they typically do not have a US engraving.
    • Signs the bracelet is fake: The bracelet is missing an engraving if it’s made in a foreign country like Italy or Spain. The engraving might also appear hard to read, inconsistent, use the wrong font, or not be in all capital letters.
  5. Tiffany & Co. collaborates with several jewelry designers to make their bracelets. If a bracelet is part of a designer collection, it will be engraved with the designer’s name or signature. For instance, bracelets designed by Elsa Peretti are engraved with her last name or signature, while designs made by Paloma Picasso are engraved with her signature.[5]
    • Signs the bracelet is fake: The bracelet does not feature an engraving of the designer’s name if it’s co-created by a designer. If the engraving is there, the designer’s name may be spelled wrong, be engraved poorly, or use the wrong font.
  6. The “Return to Tiffany” heart tag is an iconic charm that is on many of Tiffany & Co.’s bracelets. The charm is engraved “PLEASE RETURN TO TIFFANY & CO.” in even and uniform letters, with the material engraving underneath (either “750,” “925,” or “950”). “PLEASE RETURN TO” is engraved in a slightly smaller font and curves over “TIFFANY & CO.” The engraving is centered on the heart with space on either side. The charm itself has smooth edges, a flat surface, and a shiny sheen.[6]
    • Signs the bracelet is fake: The engraving might be off-center, go to the very edges of the charm, or even be cut off. “PLEASE RETURN TO” may be very curved or very flat, and be written in a larger font than “TIFFANY & CO.” Additionally, the period may be missing from “CO.” The heart charm might appear misshapen, the edges might look rough, and the surface may have a curved or bubbled look.
  7. Many of Tiffany & Co.’s bracelets are embellished with diamonds or gemstones, like aquamarine, emerald, and pearl. These gemstones are of the highest quality, appearing very clear and brightly colored. Additionally, the stones are expertly added to their settings and sit flush within them.[7]
    • If the bracelet has diamonds, it will also be engraved with the total carat weight. For instance, a bracelet will be engraved with something like “d1.82ct” to indicate its total carat weight is 1.82.
    • Signs the bracelet is fake: The diamonds or gemstones in the bracelet appear unclear, cloudy, and dull. The gems may look like they’re loosely and unevenly set inside their settings.
  8. Whether they’re made out of gold, silver, or platinum, all of Tiffany & Co.’s bracelets have a smooth surface and highly polished shine. The bracelets are expertly made, without any noticeable bumps, rough edges, unsoldered links, or other inconsistencies.
    • Signs the bracelet is fake: It appears rough, uneven, and unpolished or dull.
  9. All of the bracelets by Tiffany & Co. are expertly crafted and have a noticeably high-quality look and feel to them. All of the engravings are precise and uniform. The contours of the bracelets are smooth and well-shaped, and any repeating patterns are consistent.[8]
    • Signs the bracelet is fake: It looks and feels low-quality. The engravings may appear unclear and inconsistent, and the bracelet may have a rough or uneven look. Additionally, there may be noticeable bits of glue, unpolished metal, and other imperfections (e.g., gouges, scratches, bumpy contours).
  10. Because Tiffany & Co. bracelets are made out of gold, silver, or platinum, they have a noticeable weight and substantial feel to them. Some thicker designs, like cuffs, may feel noticeably heavy, but even delicate bracelets will feel solid and high-quality.[9]
    • Signs the bracelet is fake: It looks and feels flimsy, lightweight, and easy to break. The bracelet may even look and feel like it’s made out of plastic rather than metal.
  11. “Packaging can be a clue too,” says Real Authentication. “Authentic pieces come with high-quality boxes and pouches, although packaging alone shouldn’t be relied on.”[10] Each Tiffany & Co. bracelet is packaged inside the iconic, robin’s egg-blue colored box that’s wrapped in a white bow. The box is high quality and durable, and “TIFFANY & CO.” is printed in the center in black. [11] Diamond bracelets and bangles typically come in jewelry boxes (either black velvet or Tiffany blue leather).[12]
    • What’s inside the box largely depends on the style of the bracelet. For instance, most of the “Return to Tiffany” style bracelets come in a blue Tiffany & Co. pouch.
    • Signs the bracelet is fake: It doesn’t come in the Tiffany blue, paper box that’s wrapped in a white bow, or the box does not appear to be Tiffany blue. The “TIFFANY & CO.” lettering on the box and pouch or jewelry box may appear wrong, too (e.g., off-center, wrong color, wrong font, not in all caps).[13]
  12. Tiffany & Co. is a luxury designer, and their prices match the high quality of their jewelry pieces. The iconic “Return to Tiffany” styles start at around $400, while popular styles like the Tiffany Lock and Tiffany T start at $5,000 and $3,000, respectively.
    • Signs the bracelet is fake: The price seems too good to be true and is way under market value. For instance, a “Return to Tiffany” style under $200 is likely fake, while a Tiffany Lock or Tiffany T bracelet under $1,000 is likely fake.
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Section 2 of 2:

How to Avoid Buying a Fake Tiffany Bracelet

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  1. 1
    Buy bracelets from Tiffany & Co. The best way to ensure you’re getting an authentic Tiffany & Co. bracelet is to buy it at a Tiffany & Co. store (which you can find online using their store locator) or from the Tiffany website. If you’re looking for a second-hand or vintage piece, some fine jewelry stores may carry pre-owned Tiffany pieces, or shop on a trustworthy website like The RealReal.
  2. 2
    Check images carefully and compare them to real photos of the bracelet. If you’re shopping for a Tiffany & Co. bracelet online, inspect the pictures of the bracelet closely to help authenticate it. Look carefully at the engravings and general quality, as well as any unique features like links and gems. Then, compare the seller’s pictures to images of the real bracelet on Tiffany & Co.'s website to ensure all details are correct, from the engraving placements and material to the country of origin.[15]
    • Avoid sellers who don’t provide quality images of the bracelet or who only use stock images of the bracelet, as this makes it difficult to assess its authenticity.
    • Key details like the Tiffany & Co. logo and material engravings vary by bracelet style, so it’s very important to ensure that you compare the seller’s item to official images of the real bracelet.
    • Ensure the bracelet design was actually made by Tiffany & Co. in the first place. Simply search for the style online to see if it appears on Tiffany’s website.
    • “When in doubt, consider having the item authenticated by a reputable third-party expert,” advises Real Authentication.[16] Unfortunately, Tiffany & Co. does not authenticate jewelry.[17] However, many reputable jewelry stores can help authenticate items, as well as online services like LegitGrails.
  3. 3
    Shop from a seller who’s highly reviewed. If you’re looking at bracelets on an online marketplace like Poshmark, Depop, or eBay, make sure the seller is trustworthy. Read through their reviews to see if people are happy with their purchases and received authentic items, and make sure the seller has made lots of sales. If any part of their profile raises red flags, shop from a different seller.[18]
    • Read through the product description very carefully, too. If you see any wording like “Tiffany inspired” or “like Tiffany,” the bracelet is probably fake.
    • Real Authentication says, “Ask for detailed photos and verify hallmarks, clasp construction, and weight. Avoid sellers who refuse returns or provide vague information. If possible, verify the item through an independent expert authentication service like Real Authentication before finalizing the purchase.”[19]
    • If you see any listings that are obviously fake, report them to Tiffany & Co. at their email: BrandProtection@tiffany.com.[20]
  4. 4
    Beware of very low or too-good-to-be-true prices. “Be cautious with deals that seem too good to be true,” notes Real Authentication. “Tiffany jewelry rarely sells at deep discounts and unless very worn or damaged will generally retain a decent resale value.”[21] If you see a Tiffany & Co. bracelet that’s priced very low compared to its going price in stores, stay away. Owners of authentic Tiffany jewelry know that it’s high quality and sell it at a price that reflects this, even if the piece is pre-owned. Very low prices are usually a red flag that the bracelet is a counterfeit replica.[22]
    • Make your purchase with a credit card if possible. If you find out that the bracelet you ordered is fake and the seller or store refuses to give you a refund, you can submit a claim with your credit card company to get your money back.
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  1. Real Authentication. Fashion Authentication Experts. Expert Interview
  2. https://www.youtube.com/shorts/ygRf1nGCpyY
  3. https://www.youtube.com/shorts/7u-GZV4K4pA
  4. https://youtu.be/sv8ofFBeqZE?si=ku52yIoSDvc5gp_f&t=16
  5. Real Authentication. Fashion Authentication Experts. Expert Interview
  6. https://consumer.ftc.gov/buying-online-marketplace
  7. Real Authentication. Fashion Authentication Experts. Expert Interview
  8. https://www.tiffany.com/faq/shopping-faq/does-tiffany-authenticate-merchandise/
  9. https://consumer.ftc.gov/buying-online-marketplace
  10. Real Authentication. Fashion Authentication Experts. Expert Interview
  11. https://www.tiffany.com/faq/shopping-faq/where-can-i-report-a-possible-counterfeit-design/
  12. Real Authentication. Fashion Authentication Experts. Expert Interview
  13. https://consumer.ftc.gov/buying-online-marketplace

About This Article

Devin McSween
Co-authored by:
wikiHow Staff Writer
This article was co-authored by wikiHow staff writer, Devin McSween. Devin McSween is a wikiHow Staff Writer. With a background in psychology, she has presented her research in social psychology at a variety of conferences and has contributed to several manuscripts for publication. At wikiHow, Devin combines her love of writing and research with the goal of bringing accessible information to wikiHow readers that will help them learn and grow. She earned her BS in Psychology from the College of Charleston.
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Updated: December 11, 2025
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