Sarah Potter Website

Sarah Potter

Witch, Tarot Reader, and Psychic Medium

Sarah Potter is a professional witch, tarot reader, and psychic medium based in New York City, NY. Sarah writes quarterly tarotscopes for Bust Magazine and is the creator of the Cosmo Tarot deck for Cosmopolitan. She leads transformative Full Moon ceremonies and is a highly sought-after spiritual guide, working with private and corporate clients. She also has a Substack where she share weekly energy reports, Tarotscopes, and spells for her subscribers. She is passionate about helping people live life with joy and self-trust, following their intuition to make their dreams come true. Sarah is also the author of Sober Magic, a guide to using magical craft and tarot as tools in a sobriety journey. She has been featured in Forbes, Refinery29, InStyle, and more. She has a BFA in Studio Art and Art History.

Education

  • BFA from the Art Institute of Boston at Lesley University

Professional Achievements

  • Profiled by Forbes, Refinery 29, InStyle, Teen Vogue, Artnet, and various publications
  • Featured as a professional witch and expert on Discovery ID's Mean Girl Murders in Season 3 Episode 5 "Wicked Witches"

Favorite Piece of Advice

"The universe isn’t Amazon Prime.” I say this all the time in tarot sessions and rituals. Just because you cast a spell, pull a card, or set an intention doesn’t mean the result shows up tomorrow with free shipping. Real transformation is nonlinear. It unfolds in layers, and often in ways you don’t expect, but it is unfolding. Stay with it. Also, do everything with love and kindness, always.

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Forum Comments (9)

Paganism: I would LOVE to hear others' experiences with paganism
I love being a pagan because being a witch teaches me how to be intentional and reminds me of my relationship with the world around me: the earth, the moon, the stars, and the unseen threads that connect all of us. It’s a practice that reminds me that nothing exists in isolation, that everything is part of a greater rhythm, and that I have a role within that. For me, paganism is something that’s woven through every part of my life. It shapes my spiritual practice, but it also informs my work, my creativity, and the way I move through the world.

My advice for connecting with other pagans is to stay open and curious by following what feels resonant, trusting your intuition, and seeking out spaces, both in person and online, where you can share, learn, and grow in community. If there isn't a local metaphysical shop where you are located (there wasn't for me when I was growing up!), don't be afraid to get creative! Witches are everywhere! Try a yoga studio, look for meet-up groups. And the internet can be a wonderful resource of connection, and communities can flourish virtually as well! Paganism is vast, so follow your interests and learn as much as you can through books and classes.
What are good tarot readings for discovering hidden talents?
Tarot is actually wonderful for uncovering hidden talents because it speaks in archetypes. Instead of asking “What should I do?”, the cards help you see how you’re naturally wired, highlighting your instincts, gifts, and the parts of you that truly shine when you’re aligned.

Some of my favorite tarot spreads for discovering hidden talents are:

1. Strengths-based spreads
These focus on questions like “What comes naturally to me?”, “What do others benefit from when I show up fully?”, or “What am I underestimating about myself?” Cards like the Magician, Queen of Wands, or Three of Pentacles often highlight abilities you’ve been using casually but not honoring as real skills.

2. Shadow or blindspot readings
Hidden talents are often hidden because we learned to minimize them. A spread that asks “What part of myself have I been taught to downplay?” or “What gift emerged from a past challenge?” can reveal talents born from lived experience like empathy, leadership under pressure, intuition, or creative resilience.

3. Past–Present–Potential layouts
Looking at how you expressed yourself earlier in life can be incredibly revealing. The “past” position often points to childhood interests or instincts that were set aside, while the “potential” card shows how those gifts want to be reclaimed or evolved now.

4. Elemental readings (Fire, Water, Air, Earth)
This is one of my favorites. Each element corresponds to different talents like Fire to creativity and leadership, Water to emotional intelligence and healing, Air to communication and insight, Earth to building, organizing, and sustaining. Seeing which element dominates can help you name your natural lane.

Ultimately, it should help you remember and uncover what’s already been there. The most powerful discoveries usually come with an “Oh…that’s always been me” feeling rather than something totally new.
What does the death card mean when doing a tarot reading?
The Death card is one of the most misunderstood cards in tarot. It almost never means physical death. What it actually represents is an ending that makes space for something new. When Death appears in a reading, it’s usually pointing to a moment of irreversible change, something you can’t unsee or go back from. A pattern, identity, relationship, or version of yourself is ready to be released. And while that can feel uncomfortable or even scary, it’s also deeply liberating.

I often say Death is about transformation through honesty. It asks: What’s complete? What no longer belongs in your life? When you allow that ending, you create room for rebirth through clarity, renewal, and a more authentic way forward.
Meteor Shower Anyone?
If you want to witness the kind of sky magic that makes you feel tiny, enchanted, and wildly connected, you need darkness, elevation, and a little intention. I always tell people to think of stargazing as a ritual: you’re not just looking up, you’re opening yourself to wonder. And that's always a good thing!

Here are a few of my favorite types of places to soak in celestial beauty:

• Dark Sky Parks & Reserves — These are designated areas with minimal light pollution where the stars spill across the sky like glitter. Think places like Cherry Springs in Pennsylvania or Big Bend in Texas. Truly breathtaking.

• National Parks with high elevation — Anywhere with mountains or desert energy amplifies the show. Joshua Tree, Sedona, Bryce Canyon, the skies here feel ancient and alive.

• Planetariums & observatories — For something more guided (and weather proof!), places like the Hayden Planetarium in NYC or Griffith Observatory in LA offer cosmic experiences that make the Universe feel intimate and personal.

• Coastal or island locations — The ocean and the stars are old friends. Anywhere far from city light like Nantucket, the Jersey Shore in the off-season, the beaches of Maui — the night sky feels extra mystical.

No matter where you go, bring intention. Bring a blanket, a thermos, maybe a card from your deck tucked in your pocket. Let the Universe reveal itself the way it always does when we slow down and look up.
This quiz says I should date a Sagittarius!
Dating a Sagittarius is like falling in love with a spark: bright, curious, optimistic, and always pointing toward whatever feels expansive and true. Sagittarius energy needs honesty, adventure, and room to breathe. They thrive when there’s movement, when the connection feels like it’s growing, learning, experiencing something new together.

There’s nothing lukewarm about them. When they’re interested, you feel it. They’re affectionate, generous, and wildly fun, but they’ll absolutely retreat if things start to feel stagnant, heavy, or overly controlled. The key with a Sag in dating is letting the relationship unfold with authenticity and spaciousness. They’re loyal when they choose you…but they need to choose freely. Bring your curiosity, your laughter, your truth. They fall in love with someone who makes their world wider and their spirit feel free.
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