Tan Phan

Tan Phan is a CERTIFIED FINANCIAL PLANNER® practitioner based in San Francisco, CA. With over 14 years of experience, Tan is the founder, CEO, and chief compliance officer of TAN Wealth Management, a boutique independent Registered Investment Adviser focused on providing comprehensive retirement planning and wealth management to successful families and professionals. He served as a financial planner at Prudential Financial in the San Francisco Financial District. He was a member of Prudential Financial’s Field Advisory Council – Financial Planning Committee, the 2015 co-chair of the Ambassador Club for the San Francisco Chamber of Commerce, and was named the 2016 Outstanding Student Award winner in the Master of Science in Financial Planning program at Golden Gate University.

Education

  • MS, Financial Planning, Golden Gate University
  • BS, Corporate Finance, San Francisco State University
  • BS, Financial Services, San Francisco State University

Professional Achievements

  • Founder, CEO, and Chief Compliance Officer of TAN Wealth Management
  • Named to the InvestmentNews 40 Under 40 Class of 2021, recognizing leadership and impact in the financial advisory profession
  • Teaches graduate-level financial planning courses as an adjunct professor at Golden Gate University in San Francisco
  • Received the Golden Gate University Master of Science in Financial Planning Outstanding Student Award
  • Previously served as a Financial Planner at Prudential Financial in the San Francisco Financial District and was selected for Prudential’s Field Advisory Council, Financial Planning Committee
  • Co-chaired the San Francisco Chamber of Commerce Ambassador Club in 2015 and remains active in community education and outreach

Certifications & Organizations

  • CERTIFIED FINANCIAL PLANNER™ professional
  • TAN Wealth Management is a state-registered investment adviser
  • California Life and Health Insurance license
  • California Property and Casualty Insurance license
  • FINRA Series 6, Series 7, Series 63, Series 65

Favorite Piece of Advice

  • Pursue What We Love and Master It: Find something we truly enjoy and strive to excel at it. When we are deeply passionate about our work, it becomes a source of joy and fulfillment. Life is too short not to spend it doing what brings genuine satisfaction each day.
  • Lift Others as We Climb: Always look for opportunities to help others along the way. Whether in finance or in life, we are all better off when we support one another. Sharing knowledge, offering a hand, and building community create a rising tide that lifts all boats.
  • Plan Proactively and Stay Flexible: In both finances and life, have a plan and remain adaptable. Set clear goals, such as saving for a home or investing for retirement, and be ready to adjust as circumstances change. A flexible approach helps us stay resilient and confident no matter what comes our way.

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