Scott Frenzel Website

Scott Frenzel

Labubu and Pop Mart Collector

Scott Frenzel is a Labubu and Pop Mart Collector based in Los Angeles, CA. Scott has a sizable Labubu collection, including dolls from the Big Into Energy series, Have a Seat series, and Exciting Macaron series. He has a special interest in The Monsters lore behind the iconic Labubu character, and his first Labubu was the Happy Factor Coca-Cola Labubu. Scott creates content sharing his collection, unboxings, Labubu clothing, and more. Scott is also a musical artist with over 6 million followers across YouTube, TikTok, and Instagram.

Education

  • BBA, Music Business, Belmont University

Professional Achievements

  • Known in online spaces for toy collecting, Crocs designing, and viral dancing, with over 2.8 billion views on YouTube
  • Debut single "Sugar High" was the number one song on YouTube Shorts in the United States, with over 1 million fan videos created with the song
  • His music video for his song "Streetlights" won Best Music Video at the California Women's Film Festival and Best LGBT Music Video at the California Music Video Awards in 2026

Favorite Piece of Advice

  • To be successful on social media, the goal is to pinpoint the intersection where what you love sharing meets what the audience loves watching.
  • You'd be surprised by the community you'll find; there really is nothing too niche to share on social media!
  • As a collector, if the only reason you're buying an item is that it's available now and you're afraid it might not be available again, you probably don't really want it.

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Forum Comments (7)

All the Labubu Names
Some Labubus are named based on their color. In the Macaron series, for example, there is Green Grape, Sesame Bean, and others inspired by Macaron flavors. The Big into Energy Labubus are all named after an emotion – Happiness, Serenity, Love. The Have a Seats are most interesting. I've seen different theories about the names; some say that it’s based on Chinese characters, while others say they’re all a family. There’s DADA, HEHE, SISI, BABA, ZIZI, and QUQU. Then there is technically the newest series, the Pin for Love, which is a much smaller Labubu. These are all going to be based on a letter or a character from the alphabet. And my Happy Factor Coca-Cola Labubu from the Coca-Cola collab is named Happiness Delivered, which seems a bit more random.
How to safely clean a labubu?
Labubus have a vinyl face, which is a cool feature. So for starters, I would take a tiny dab of rubbing alcohol to rinse away any dirt on their face. Then I would just take a cloth with some water to any of the fur that is looking a bit dirty.

You can also find protective cases that fit a Labubu if you want to take yours out, but you don’t want it to get dirty. These are third-party and can be bought on Amazon. I’ve also seen people who have clear backpacks that have a specific pocket to show off a Labubu or other plush pendants they have. Those are some good options if you want to avoid getting your Labubu dirty, but still want to show it off.
Why are Labubu dolls so popular?
I believe Lisa from Blackpink wore one, and that celebrity endorsement helped. Popmart was already pretty established before the huge Labubu takeoff, but that really did bring things to a new level. I don't think that would have been enough on it’s own though.

I think there’s a rising interest in different Asian cultures that can be seen elsewhere, like anime and K-pop becoming more mainstream in Western culture. We're also seeing an economic downturn right now, so as people can't really afford luxury, they move to exclusivity. Labubus aren’t at a crazy price point, they’re a little expensive for a doll. But there is the blind box experience that has this exclusivity built in, which can make a Labubu feel more like a luxury.

I also think that Labubus just do really well on social media. We're seeing that a lot with these micro trends that happen, like Dubai chocolate. It looks good on camera and is conducive to a variety of content that is booming across influencer culture and TikTok right now.
How to tell if your labubu is fake
The best way to know that it's a real Labubu is to get it directly from Popmart, which is a Chinese company that owns the Labubu character. The logo on the box is going to say The Monsters, and that's because Labubu is a character in a series of characters called The Monsters. Real Labubus have a QR code that you can scan that will tell you it's authentic too.

Labubus are going to have ears that should be tilted a little bit towards each other, and then they're going to have nine teeth. The number of teeth is often a giveaway. There's going to be a little bit of dimension to the eyes. And the Big into Energy specifically has a little bit of a sparkle to it. Usually, the fake ones have very stale-looking eyes.

The feet will sometimes swivel a little bit, but they're not going to turn too much, and neither is the head. Sometimes you'll see Lafufus can just spin and spin and spin. One thing to note is that the quality control of Labubus is a little all over the place, so especially when it comes to how much their feet or head swivel, it might vary quite a bit from one to another. The Have a Seat collection, for example, has feet that are going to spin a little bit more than the other collections.
How many teeth do real Labubu have?
Labubus are always going to have 9 teeth, and that’s one thing to check to tell whether a Labubu is real or not.
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Co-authored Articles (6)

Which Labubu Am I Quiz

Labubus look like a cross between a sweet elf and a mischievous gremlin, and they’re totally adorable. Curious to find out which Labubu fits your personality? You’re in the right place! Just answer these questions,...

Which Labubus Are the Rarest? A Complete Guide

Labubu Collector Scott Frenzel explains which Labubus are most sought-afterThe Labubu craze only seems to be growing, and with over 300 unique Labubus out there, collecting them all is a big challenge. Even finding a “...

Labubu Characters Guide: Who’s Who in “The Monsters”

Labubu Collector Scott Frenzel delves into the names and lore behind The MonstersLabubu is the most popular figure from Kasing Lung’s series ''The Monsters'', but have you ever wondered about the other characters? We...

Can a Real Labubu’s Head Turn? Everything You Need to Know

Labubu and Pop Mart collector Scott Frenzel explains whether a rotatable head means your Labubu is real or fakeYou might have seen videos of people spinning their Labubu’s head completely around and wondered—are real...

How to Tell If Your Coca-Cola Labubu Is Real

Labubu Collector Scott Frenzel explains the key ways to spot a genuine Coca-Cola LabubuThe Monsters Coca-Cola series is a cute crossover collection that appeals to fans of Coke and Labubu alike. There are two types of Co...

Which Labubu Matches My Mood Right Now? Find Out Here

Did you know there’s a Labubu out there that matches your mood perfectly? If you want to find out yours, you’re in the right place! Just tell us how you’re feeling right now, and we’ll match you with the Labubu ...