Pete Canalichio

Brand Strategist & Licensing Expert

Pete Canalichio is a Brand Strategist, Licensing Expert, and Founder of BrandAlive. With nearly 30 years of experience at companies such as Coca-Cola and Newell Brands, he specializes in helping brands find the most authentic parts of their story to build a brand strategy. He’s also penned the award-winning books, "Expand, Grow, Thrive" and "Strategic Brand Licensing".

Education

MBA, University of North Carolina Kenan-Flagler Business School
BS, Physics, United States Naval Academy

Professional Achievements

TEDx Speaker, 2017 – "Achieve Your Dreams Through Visualization" – 193K views
Received a "Greatest Contributor Award" from both Coca-Cola and Newell Brands for his contributions to their Global Licensing departments
Named a Distinguished Flight School Graduate, and served as a U.S. Navy Pilot

Certifications & Organizations

Board Member, Georgia Intellectual Property Alliance
Committee Member, Licensing Executive Society – Brands as a Business
Speaker and Mentor, DAV Patriot Book Camp
Alumni Council Member, University of North Carolina, Kenan-Flagler Business School

Favorite Piece of Advice

Start by defining your purpose, vision, and mission. A vision statement is a statement of what the future looks like if your organization is successful. It’s a statement of where you, as a company, are headed. A vision statement describes what the world will look like if you achieve your purpose. Your mission, on the other hand, lays out the method to get there. It answers the question “how?”. How are you going to make our vision a reality? How are you going to behave? How are we going to succeed? How will you know if you are making progress in achieving your vision?

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Q&A Comments (21)

How do you plan to write a self-help book?

Think really hard about what's involved in creating the book. What's the importance of the book? Why do you think this book will contribute and make a difference to the subject? Who is your target audience, and how are you going to reach them? How would you market to this audience? It's really important to look at the purpose, vision, and mission of your book and then be able to connect with individuals who are challenged with the same subject.

How do you build an effective brand?

Make sure that you really understand your brand's story, and that you're able to communicate that story to your target audience. Once you do that, you get people approaching your business with interest since they have a good idea of who you are and what you stand for.

How can you start a business with little or no money?

Get help from people in organizations that charge little to nothing. The Small Business Administration is a good place to start, because they have locally-provided services. These are typically seasoned experts who are either retired or in a second career, and they're coming back to help individuals start their businesses. You could also join entrepreneurial groups—all the members have shared needs and a lot of similarities, so you can learn from one another.

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Co-authored Articles (46)

How to Create a Unique & Clever Username

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Whether you’re a writer, an artist, a filmmaker, or a fan, you may have considered signing up for a Patreon account. But how does this popular crowdfunding website work, and is it worth it? In this article, we’ll bre...

See How Much Money a YouTube Channel Earns: Free Tools

Find out how much money your favorite YouTube are making with this simple free toolAre you wondering how much money an influencer makes on YouTube? Whether you're trying to boost your own YouTube earnings or are just cur...

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Everything you need to know about being an amateur cam modelBeing a webcam model is a career that many people find easy and enjoyable. Typically, women make more money than men in this career, but if you can find your ni...

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Run an AGM (Annual General Meeting)

An annual general meeting (AGM) is held once a year in accordance with an organization's constitution or rules. During this meeting, you'll need to discuss finances, board elections, and other matters that affect the ent...

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Become a Flea Market Vendor

Flea markets can be a great way to make some extra money, especially if you make your own goods. Knowing how to get approved as a flea market vendor, the best way to set up your booth, and how to get the most of your se...

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Find the Owners of a Business

If you’re curious about who the owner of a particular business is, it may not be clear how to go about finding out who they are. That information usually isn’t featured on the company sign! Fortunately, no matter the...

12 Simple Steps to Use DeviantArt

An easy-to-follow guide to using DeviantArt in your web browserDeviantArt.com is one of the most well-known art-sharing networks on the web. The site features drawings, photos, paintings, and many other forms of art. Joi...

How to Build & Operate a Casino

Discover how to own and operate a casinoIf you're looking for a business venture that can earn you a lot of revenue in a short time, then learning how to start a casino might offer you the opportunity you need. For centu...

How to Land a Spot on ABC's Shark Tank: Your Ultimate Guide

Get your chance to meet the sharks and grow your business ''Shark Tank'' is a wildly popular reality TV show on ABC. If you have a great product or business and can envision yourself among the other entrepreneurs on the ...

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Start a Cafe

Opening a small, cozy, "cute" neighborhood cafe may be the most common dream of the prospective small business owner, but "cute" doesn't pay the bills. Cafes run on tight profit margins, require a significant initial in...

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Be a Middleman

Many people successfully work for themselves by serving as middlemen between suppliers and consumers. Making a career out of this type of work can be difficult, though, so you need to know how to confront and minimize th...

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Start a Pawn Shop

Pawn shops fill a demand for quick and convenient loans for people who don't want to, or don't have the time, to apply for loans from their banks. The main business of a pawn shop is to offer short-term credit with high ...

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Start a Motorcycle Club

Starting a motorcycle club can be a good way to share your passion for riding with other like-minded individuals and add a sense of adventure to your life. As the president and founding member of your new local MC, you h...

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Join the Chamber of Commerce

For any business owner, especially small business owners, being part of the local Chamber of Commerce can be a valuable tool to help grow and promote business. Keep reading to learn how to become a member of the Chamber ...

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Start an Amusement Park

The amusement park industry has shown steady attendance and revenue growth over the past twenty years. But not all parks are a success. While a well-planned amusement park can generate steady revenues and enormous amount...

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Create a Church Facebook Page

As a social networking interface with millions of subscribers, Facebook can allow you to share any type of information about your church with the public; such as its location and hours, upcoming events, discussions, vide...

How to Create a Business Page on Facebook

Promote your business with an official Facebook pageThis wikiHow teaches you how to create an official Facebook Page for your business or brand using a computer, phone, or tablet. Maintaining a business Page is a great w...

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Open a Nightclub

Get your dream club up and running in no timeHave you ever dreamed of running a nightclub business? Though it takes careful planning and a considerable amount of time, a properly managed nightclub can be a very profitabl...

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Add Honors and Awards in LinkedIn

This wikiHow will teach you how to add honors and awards to your LinkedIn profile using the website. You can only use the mobile app to edit your profile, not to add an honor or award that isn't already listed. To edit o...

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Pete Canalichio

Q&A Comments (21)

Co-authored Articles (46)