Kayla Dean Website

Kayla Dean

Copywriting and Brand Strategy Expert

Kayla Dean is a copywriting and brand strategy expert based in Palm Beach, Florida. With over 7 years of experience, Kayla is the senior copywriter and messaging strategist at The Literary Co. Her specialties include website copywriting, brand messaging strategy, messaging guidelines, marketing, online small business, and creative entrepreneurship. Kayla has a master’s degree in English Literature from the University of Nevada - Las Vegas.

Education

  • MA, English Literature, University of Nevada, Las Vegas

Professional Achievements

  • Transformed a service provider's website from a 5% to 75% inquiry rate through strategic messaging shifts
  • Created launch copy that generated 24 qualified leads in 3 days for a premium service business
  • Developed positioning that enabled a client to raise prices by 40% while maintaining full bookings
  • Created content strategies that increased audience engagement by 400% across platforms
  • Built messaging frameworks that teams of 5-20 people could consistently implement

Favorite Piece of Advice

When your messaging is clear and persuasive, your website does the heavy lifting for you. When your words sell on your behalf, you can show up, build relationships, and do great work knowing your website is working in the background.

wikiHow's Editorial ProcesswikiHow partners with over 1000+ experts from a wide range of fields to ensure our content is accurate and based on well-established research and testimony. Content Managers conduct interviews and work closely with each expert to review information, answer reader questions, and add credible advice. Learn more about our editorial process and why millions of readers trust wikiHow.

Co-authored Articles (8)

115+ Unique & Meaningful Words with Definitions

Add these deep and unusual words to your everyday vocabThe English dictionary is full of beautiful and unique words with meaningful definitions—words like ''ephemeral'', ''felicity'', or ''hiraeth''. If you'd like to e...

How to

Write a Business Profile

Brand strategy expert Kayla Dean explains how to write a company profileA business profile is like a résumé for your company. It lists basic company details and gives you a chance to highlight your strengths. Just like...

How to

Increase Website Traffic

Brand strategy expert Kayla Dean explains how to get people on your website and keep them thereAt this point even the squirrel in your backyard probably runs a blog reviewing local bird feeders. To compete with that, you...

How to

Write an Email Asking for Donations

Creating an effective email that solicits contributions requires a tone that creates excitement about your organization. The use of email as a medium for fundraising is increasing because the cost is less than mail or ph...

How to

Start a Home Internet Business

Starting a home internet business can be an exciting and low-cost way to make extra money or start a new career. However, it can also be difficult to make your business a success. To increase your chances of success, cre...

The Most Commonly Used Bored Emojis 😔😒🥱🫩

Say “I’m bored” with a simple click!So, you’re bored and possibly annoyed with life. Yeah, that sucks. But how do you show you’re bored in a text or online message? There are plenty of face emojis that portray ...

Cliché Writing Test: Check Your Short Story, Essay, Poem & More

Find out with this writing analyzerWant to make your writing really shine? Clichés and overused phrases can make your work feel dull and uninspired, but don't worry—this analyzer will help you identify those tired exp...

How to

Attract Customers

Brand strategy expert Kayla Dean lists her top tips for attracting customers to your businessAttracting customers requires developing a quality product, offering it in an attractive package and advertising it to your ta...