Craig Watson

Baker

Craig Watson is a Baker, Entrepreneur, and the Founder of Baked Cravings, a nut-free bakery in New York City. With eight years of experience, he specializes in creating high-quality baked goods in a nut-free facility. To create desserts accessible for children to enjoy in school, Baked Cravings dedicated itself to building and maintaining a nut-free facility. Baked Cravings uses ingredients sourced from nut-free vendors, follows strict packing processes and conducts regular tests to provide safe pastries for children to enjoy and parents to trust.

Education

MBA, Marketing, Wilmington University
BS, Finance & Accounting, New Jersey City University

Professional Achievements

Award-Winning Bakery, Best of Manhattan
Appeared as a Guest on the Today Show
American Express featured business
Featured in a Shopify Commercial

Certifications & Organizations

MWBE Certified

Favorite Piece of Advice

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Forum Comments (1)

Easy guide for sourdough bread/starter?

Here are my tips for starting and maintaining a sourdough starter:
1. Start Simple: Mix equal parts flour and water (e.g., 1/2 cup each) in a clean jar. Use unbleached flour for best results. Cover loosely and let it sit at room temperature.
2. Feed Regularly: Discard half and feed with fresh flour and water every 12-24 hours. Look for bubbles and a slightly tangy smell—this means it’s alive!
3. Be Patient: It can take 5-7 days for your starter to be strong enough for baking. Don’t rush it—good things take time.

Q&A Comments (3)

How do you know if your cookie is raw?

Stick a thermometer with a small tip inside of the cookie and check to make sure that it's thoroughly cooked.

How do you stabilize whipped cream?

You can stabilize whipped cream by adding more sugar—you'll just need to whip it a bit more.

How do you know when your whipped cream is whipped enough?

You can stop mixing your whipped cream when you see it's a finely tuned color that you like that has no grittiness.

Co-authored Articles (108)

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Cook Chestnuts

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3 Easy Ways to Make Edible Tea Cups

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Roast Acorns

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How to Check if Yeast is Still Good + Substitutions if It's Bad

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Measure Butter

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Eat Custard Apples

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Make Homemade Chocolate

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Make Store‐Bought Frosting Better

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Make Dough Rise Faster

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Make Sugar Glass

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Bloom Yeast

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Store Candy Apples

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Make Homemade Butterscotch

A very simple recipe for an age-old delicious candy. Some have documented that "buttery toffee" is often called butterscotch—Scotch being an old adjective for Scotland—which suggests it was invented in the country.

10 Simple and Delicious Ways to Decorate with Melted Chocolate

Impressing your friends and family is easy with a little bit of melted chocolate. You can add decorations to your cakes, cookies, cupcakes, and muffins to make them look like they came straight from a bakery! No matter w...

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Make Bread in the Microwave (Simple Method)

You can make bread in the microwave! You won't use quite the same ingredients that you'd use for conventional bread. Indeed, this recipe is similar to a sugarless cake. You can bake a microwave simple bread in five minut...

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Paint Chocolate

Whether you’re a beginner or a seasoned pro, painting chocolate is a fun, creative way to express yourself in your dessert-making. This skill may seem daunting from a glance, but it’s easy to get the hang of with the...

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