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Craig Watson
Baker
Education
- MBA, Marketing, Wilmington University
- BS, Finance & Accounting, New Jersey City University
Professional Achievements
- Award-Winning Bakery, Best of Manhattan
- Appeared as a Guest on the Today Show
- American Express featured business
- Featured in a Shopify Commercial
Certifications & Organizations
- MWBE Certified
Favorite Piece of Advice
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Forum Comments (1)
1. Start Simple: Mix equal parts flour and water (e.g., 1/2 cup each) in a clean jar. Use unbleached flour for best results. Cover loosely and let it sit at room temperature.
2. Feed Regularly: Discard half and feed with fresh flour and water every 12-24 hours. Look for bubbles and a slightly tangy smell—this means it’s alive!
3. Be Patient: It can take 5-7 days for your starter to be strong enough for baking. Don’t rush it—good things take time.
Q&A Comments (3)
Co-authored Articles (109)
155+ Best Birthday Cake Messages: Funny, Simple & Meaningful
What to write on a birthday cake to celebrate your loved one Looking for short, meaningful, or witty messages to frost on a birthday cake? We’ve got you covered! In this article, we’re providing the ultimate list of ...
How to
Measure Grams
Baker Craig Watson explains how to use a scale to measure ingredients in gramsThe gram is the basic unit of measurement for weight and mass in the metric and SI measurement systems. It is often used to weigh small items,...
340+ Funny & Creative Sourdough Starter Name Ideas
Plus, tips to come up with a unique starter nameTaking care of a sourdough starter is like taking care of a pet… You have to feed it regularly and make sure it stays at a comfortable temperature. Since you’ll be spen...
How to
Cut Strawberries for Every Occasion
Strawberries are delicious at every occasion, but there are many different ways to slice them depending on what you want to use them for. Always start by washing the strawberries you want to serve. Then, remove the green...
How to
Store Pavlova
Where and how long to store pavlovaPavlova is a delightful, light and airy dessert. It has a meringue base and can be topped with whipped cream, custard, or fruit. When storing your pavlova, the most important thing is t...
3 Easy Ways to Make Edible Tea Cups
Craft teacups out of chocolate, ice cream cones, or gum pasteDainty teacups that you can actually eat make a wonderful addition to children’s birthday parties or afternoon teas (and also let you channel your inner Will...
How to
Eat Custard Apples
Custard apples (also known as “cherimoya”) have a somewhat deceiving name—they’re not actually apples at all, but a type of flavorful tree fruit that grows mostly in subtropical regions. However, their sweet, cre...
How to
Bloom Yeast
Baker Craig Watson explains how to create the right conditions for a healthy yeast bloomYeast, a microorganism that consumes sugars to produce carbon dioxide and alcohol, is an essential part of many baked and brewed pro...
How to
Store Carrot Cake
Whether you’re whipping up a homemade carrot cake a day or two ahead of a big event or trying to figure out what to do with the leftovers afterwards, it can be helpful to know how to get your confection to keep for as ...
How to
Make Dough Rise Faster
Before you can bake bread, you have to let the dough rise. Waiting for dough to rise usually takes anywhere between 1-3 hours, but who has time for that? If you're looking for a way to get that dough to rise faster, we'r...
How to
Replace All Purpose Flour with Cake Flour
If you want your baked goods to be lighter and fluffier, try using cake flour instead of all-purpose flour in your recipes. Cake flour has less protein and gluten than other types of flours, meaning that it produces bak...
2 Easy Ways to Make Orange Food Coloring
Make the color orange with food coloring or natural ingredientsOrange food coloring is great for making Autumn-themed treats or piping frosting carrots on a carrot cake. However, most basic food coloring kits don't come ...
How to Choose Between Metal vs. Glass When Baking
The best recipes and techniques for glass and metal bakewareIf you’re like most people, you probably have a haphazard assortment of metal and glass bakeware in your kitchen cabinets. So which should you use, and when? ...
What Cake Flavor Am I Quiz
Cake. It’s delicious! But have you ever thought what flavor of cake you would be? Answer these fun personality questions to learn what type of cake you’re most like! link=|alt=A whole red velvet cake on a plate, ...
How to
Make a Jello Mold
The Jello mold is a brightly colored dessert made of sweetened refrigerated gelatin. It is often layered and displayed before serving to show off its smooth, sculpted shape. The gelatin will take the shape of any mold yo...
How to
Cut Kiwi for Decoration
Kiwi is a sweet, juicy fruit that also makes a pretty edible decoration as a garnish or even a topping for baked desserts like frosted cakes and cupcakes. If you’re having a party and want to add some flair to somethin...
How to
Make Homemade Chocolate
The thought of rich, sweet, melt-in-your-mouth chocolate is hard to get out of your head once you’ve got a craving. You don’t have to run out and buy a candy bar to get your fix though. We’ll show you how to make y...
How to Check if Yeast is Still Good + Substitutions if It's Bad
Test your yeast before baking with this quick kitchen hackIf you’re baking and don’t know how long that yeast has been sitting in your kitchen, there are easy ways to see if it’s still good. Yeast is actually a mic...
10 Simple and Delicious Ways to Decorate with Melted Chocolate
Impressing your friends and family is easy with a little bit of melted chocolate. You can add decorations to your cakes, cookies, cupcakes, and muffins to make them look like they came straight from a bakery! No matter w...
How to
Crush Oreos
You might think that Oreos are pretty amazing on their own, but using them in a recipe can make them even tastier. Since many recipes call for crushed Oreos, you'll need to learn how to easily crush them without making a...
