Anar Kazimov Website

Anar Kazimov

Digital Marketing Expert

Anar Kazimov is a Digital Marketing Expert based in Vancouver, Canada. He is the Owner and Marketing Director of Pixel Prodigies, a company created to help business owners achieve more sales by revamping their digital portfolio. He has helped the NIH, IBM, Canadian film studios, Rolex Dealerships, and many other firms in their marketing campaigns. He previously had a career in the IT industry and worked at Freelancer.com.

Education

  • University of Victoria, BS, Computer Science

Professional Achievements

  • Founder of Pixel Prodigies, a digital marketing company with a concentrated focus on Google Ads, SEO and LinkedIn ads
  • Pixel Prodigies is on its way to $1 million USD in managed total ad spend, making the company one of the fastest growing digital marketing agencies in Canada

Certifications & Organizations

  • Certified Scrum Master Certification
  • User Experience Certification from Accenture

Favorite Piece of Advice

As with many things, patience is key when it comes to marketing. Don't expect quick results, think long-term, as only long-term thinking yields the highest ROI in marketing.

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Q&A Comments (16)

How can I successfully launch a campaign?
It's important to do a thorough research to get a handle on your market and who you're trying to reach. Figure out what you want to achieve and break down your audience into groups so you can create messages that speak to them. Be smart about your budget thinking about how much it costs to get new customers, and choose the right places to advertise based on what you've learned. Come up with messages that pack a punch and line up with what you're trying to do in your campaign. Keep an eye on how things are going and be ready to change course using what the numbers tell you. A good example is one of our clients, an online store blew around $10,000 on Instagram ads that weren't well thought out. They didn't get much out of it because they didn't research, split up their audience, or target their message at specific groups. 
What's the difference between a good quality backlink and a bad quality backlink?
So, a good backlink comes from a website with high domain authority, such as Forbes or even wikiHow. This has a big impact on your website's credibility and search engine ranking. On the other hand, a bad backlink comes from a site with low domain authority that's full of ads or affiliate links, or a newly created website. This gives little or no help to your site's SEO. High-quality backlinks tell search engines that your content is trustworthy and authoritative. Poor-quality backlinks don't improve your site's reputation and can even hurt your SEO efforts if they seem manipulative or spammy. Other examples of a good backlinks are government sites like CDC or academic institutions like Harvard.
What are the benefits of shortening a URL?
URL shortening brings about various benefits, mostly in marketing and branding. First, it helps in making links much more attractive and easy to share, mainly in relation to particular social media where character limitations could arise, such as X. They are also much easier to remember and could be customized to include your brand for better recognition and marketing purposes, and certain promotions. Also, the majority of URL shorteners come with analytics that allow you to get an idea of how your links are performing: through hits, geographic information, etc. This gives you an idea of the fine-tuning of marketing strategies and measures of campaign success.
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