Becoming a Wig Influencer: A Guide for Beginners

Learn how to grow an audience as a wig influencer

Co-authored by Raven Minyard, BA Reviewed by Candace Gasper

Last Updated: June 22, 2025 Fact Checked

If you’re passionate about wigs and enjoy social media, you may be considering a career as a wig influencer. Wig influencers know everything there is to know about wigs, styling techniques, and popular brands, and they share their knowledge with their followers. If you’ve been wondering how to become a wig influencer, look no further. We have all the best tips and tricks on how to gain and keep a following, collaborate with brands, and become a popular wig influencer.

Things You Should Know

To be a wig influencer, learn everything you can about wig terminology, types, materials, and styling techniques.
Reach out to other wig influencers and brands for collaboration, and attend wig conventions to meet other professionals.
Stay up-to-date on wig trends and post engaging content regularly to keep fans engaged.

1

Learn everything you can about wigs.

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To be a successful wig influencer, you need to be passionate about wigs. Your audience will trust you if you’re enthusiastic and knowledgeable, so it’s important to learn as much as possible. Familiarize yourself with different types of wigs, materials, terminology, and construction techniques. You don’t need to be a professional hairstylist to become a wig influencer, however.
- You should also learn as much as you can about popular brands and industry trends. Research reputable wig websites and watch content from other influencers to learn everything you can. Check out some popular wig influencers below:
- Tokyostylez
- Beatsbydeb
- Andre Cavasier
- AlwaysAmeera
- Alfred Lewis

2

Choose a social media platform.

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Determine which platform works best for your content. Do you prefer posting long or short videos, or are you more into photography? Check out social media sites like Instagram, TikTok, and YouTube, and look at other wig influencers’ content to decide where you want to start. An online presence is essential, so make sure you choose a platform you’ll enjoy using regularly.
- Many influencers use multiple social media platforms, so don’t think you have to stick to just one! Make sure that you’re able to balance your work between platforms so you don’t get overwhelmed.
- Choose a unique, memorable username to use across platforms, and create a witty, attention-catching bio. Make sure your profile reflects your personality and your content.

3

Choose your niche.

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Decide what you want your focus to be. You may prefer discussing wigs for everyday wear, specialized styling, or even cosplay wigs. Building a brand that reflects your personality is a great way to gain an audience with similar interests.

4

Create valuable content.

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Ensure your posts are helpful and relevant to your audience. Your content should be both informative and engaging, so try posting things like wig reviews, styling tips and tutorials, or a tour of your wig collection. Listen to your audience to understand what kind of content they want to see. It’s also a good idea to invest in high-quality equipment like cameras and lighting once you’re certain you want to commit to influencing.^{[1]
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- To reach a large audience, use popular hashtags and keywords in your posts. If you’re on TikTok, try posting videos using trending sounds.
- While high-quality cameras can boost your content, you don’t need a bunch of fancy equipment to start out. Many successful influencers started out using their smartphone cameras and upgraded to better equipment once they gained a bigger following.

5

Post consistently.

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Post regularly to keep your audience engaged. Because influencing is a social media-based profession, one of the best ways to be successful is to post on a regular schedule. It’s hard to influence your followers if you only post a few times a year! You don’t necessarily have to post every day, but develop and stick to a consistent routine.
- As your account grows, you may be able to post less often depending on your other commitments to your brand. As a beginner, try posting at least a few times a week to show your followers you’re serious about expanding your account.

6

Interact with your followers.

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Respond to comments and DMs and ask for feedback to find what your audience wants to see. You can also host live Q&As and participate in giveaways to help your followers feel involved.

7

Work with high-quality brands.

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Research and reach out to brands that fit your niche. These can be wig manufacturers, retailers, and beauty brands that create products that align with your interests. Pitch a collaboration by highlighting your audience demographics, engagement numbers, and any relevant successes you’ve had in the industry.
- It may be difficult to obtain opportunities with popular brands when you first start out, but don’t give up! Try reaching out to newer and smaller brands at first. Since they’re in a similar position as you, they may be more willing to collaborate. Just make sure to do your research and ensure they’re authentic.

8

Check out wig influencer programs.

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Many popular wig brands have influencer programs. Visit popular wig websites or search the brand + “influencer program” on Google. If a brand has an influencer program, it will tell you everything you need to know about if you’re eligible and how to apply. Here are a few wig brands with influencer programs:
- UNice
- The Wig Company
- Wigporium
- A-List Lace Hair

9

Build relationships with other influencers.

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To be a successful influencer, networking is extremely important. Follow and interact with other wig influencers to build connections and get to know your community. Established influencers may be able to give you advice on starting your career, and you can encourage and bond with other new influencers over your experience.
- Don’t be afraid to ask other influencers to collaborate with you. This way, you can both reach a new audience and gain followers.
- A great way to network is to attend wig events and conventions. You can meet other influencers and industry professionals in person and connect with potential collaborators. Conventions are also a great way to stay up-to-date on the latest trends.

10

Experiment with different looks and styles.

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Try out different types of wigs to get hands-on experience with styling, maintenance, and care techniques. Create content based on your experience and give your audience your honest review. You may even find your new favorite style!

11

Keep up with current trends.

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Stay up-to-date on new styles and brands. As an influencer, it’s important to know what’s popular at any given time. Keep up with trends regarding popular wig styles, colors, and styling techniques so your followers can find all the information they need.
- While keeping up with trends is important, remember to be your authentic self. If you’re truly not interested in a certain trend, don’t post about it! Your audience values your honest thoughts and opinions.

12

Monetize your platform.

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After you’ve gained a considerable following, you can earn more money by sharing sponsored posts, affiliate marketing, or launching your own products and services.

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Tips

To keep up with new trends, follow wig-related hashtags and regularly check wig-related shops, blogs, and websites.

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If you struggle to post consistently, many social media platforms allow you to schedule your posts in advance. Record a bunch of videos in one go, then space them out as necessary.

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